Sourcing large grocery leads to a lot of waste, for example with perishable items, and this ultimately contributes to higher costs for the consumer. The current industry is focused on grocery, with lots of suppliers and distributors taking cuts of the profits before it gets into consumer hands. To ultimately change people’s food shopping and cooking behavior Blue Apron had to disrupt the incredibly large and complex food industry. Experts source high quality ingredients that are typically challenging to find and with each meal costing $9.99 Blue Apron is actually better priced than grocery stores. Saves their subscribers time and money.Allows consumers to eat healthier by focusing on fresh, seasonal ingredients that are mostly local and organic.With weekly menus curated by master chefs, people are able to discover new recipes and ingredients they would have never previously cooked or eaten. Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists
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